HelzBelz Brand Photography
Personal Branding Photography
Founder: Helen - HelzBelz Dance
Overview
HelzBelz Dance is all about energy, confidence and having fun. Having previously created Helen’s brand identity, it was lovely to work together again, this time capturing the personality behind the business through photography.
The Brief
The aim was to create a collection of colourful, natural and energetic photographs that reflected Helen’s personality and the spirit of HelzBelz Dance.
The images needed to feel relaxed and authentic, while giving Helen a variety of photographs to use across her website, social media and marketing.
The Solution
We chose a vibrant urban setting, using colourful graffiti and textured backgrounds to complement the HelzBelz brand.
Rather than relying on traditional posed portraits, I captured a mixture of movement, natural expressions and relaxed moments, allowing Helen’s personality to come through.
The bold colours and playful atmosphere helped bring the photography and existing brand identity together.
Outcome
The result is a lively collection of brand photographs that reflect Helen’s energy and enthusiasm, giving her a bank of images to use when promoting her business.
It’s also a lovely example of how brand identity and photography can work hand in hand to tell a consistent visual story.
