HelzBelz Dance
Logo & Brand Design
Founder: Helen
Overview
HelzBelz Dance is led by Helen, an energetic and passionate dance teacher known for her fun and inclusive approach. She teaches children of all ages, runs ladies’ classes, and even offers wedding dance sessions, creating a community built on confidence and joy.
The Brief
Helen wanted a brand that captured her vibrant personality and the lively spirit of her classes. The identity needed to feel friendly, approachable, and full of movement, something that would instantly appeal to both children and adults
The Solution
I designed a playful, energetic logo in bold hot pink, paired with soft, rounded typography to create a sense of warmth and rhythm. The design captures Helen’s enthusiasm and perfectly reflects the positive, uplifting atmosphere of her classes.
Outcome
The new logo has been a huge success and now features across personalised hoodies, t-shirts, and bags, helping to create a strong sense of identity and pride among her students.
