Wear the Stars
Luxury Loungewear Brand Identity
Founder: Nicola
Website: www.wearthestars.co.uk
Overview
Wear the Stars creates luxurious, sophisticated loungewear, think elevated hoodies and jumpers with a unique twist. Founder Nicola wanted a brand identity that felt stylish, strong, and timeless, while allowing the brand’s signature star to shine.
The Brief
Design a bold, elegant logotype that could stand confidently on its own, yet complement an adaptable star icon that would become the brand’s signature mark.
The Solution
I created a refined, flexible identity built around a custom logotype and dynamic star icon.
The star can be filled with different patterns and textures, giving the brand a sense of movement and creativity while keeping a consistent, recognisable look.
In Application
The identity extends seamlessly across merchandise, from t-shirts and hoodies to bags and packaging, showcasing how the brand’s versatility translates into real-world design.
Outcome
The final identity captures the perfect balance of luxury and comfort, reflecting the heart of the Wear the Stars brand.
