Cargo Law
Brand Identity Design
Founder: Charlotte
Overview
Cargo Law is a leading law firm specialising in maritime claims. They approached me to create a brand identity that felt sophisticated, high-end, and professional, while reflecting their unique niche within the legal sector.
The Brief
The challenge was to design a brand that feels premium and thoughtful, without relying on obvious maritime or legal clichés. The goal was a visual identity that would stand out as refined and distinctive.
The Solution
I designed a refined coral icon as the centerpiece of the brand identity. It subtly references the sea while also symbolising modesty, wisdom, happiness, and longevity, giving the brand an elegant and considered edge. The logo and visual language communicate professionalism while remaining approachable and memorable.
Outcome
The client was thrilled with the result. The new identity communicates sophistication and expertise, helping Cargo Law present itself as a premium, thoughtful leader in its field.
